Start it Our Way: A Guide to Building a Just Nonprofit in an Unjust World

For too long, the nonprofit sector has exploited the sacrifices and brilliance of founders of color. Start it Our Way (forthcoming in 2025) is a culturally relevant entrepreneurship blueprint that helps leaders of color thrive AND build the social impact they envision. Full of transparent stories of founder struggles and triumphs, Start it Our Way is the perfect read for those who want to better understand and dismantle the unjust systems that undermine the potential of so many transformative community initiatives.

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About the Author

Atnre (AH-tin-ray) Alleyne


Atnre Alleyne is the founder of The Proximity Project, a diversity and inclusion firm that helps organizations build deeper and more authentic connections with marginalized communities. Atnre launched The Proximity Project after over a decade of leading community engagement and empowerment initiatives in some of America's poorest cities. In 2009, Atnre and his wife Tatiana co-founded TeenSHARP, an organization that prepares students of color for top colleges and equity-centered leadership. Atnre previously founded and led an education advocacy organization and has served as a Director of Talent Management at the Delaware Department of Education. Atnre has raised millions of dollars for his various nonprofit initiatives and has facilitated numerous trainings to empower nonprofit leaders and philanthropists to increase their social impact. Atnre is an alumnus of Pahara NextGen and serves on the advisory board of the Center for Education Policy Research at Harvard. Atnre writes regularly and delivers talks about racial justice, leadership, entrepreneurship, philanthropy, and education policy. He has appeared on the TEDx red carpet and has written for TheGrio, The 74 Million, Citizen Ed, Delaware Business Times, and other outlets.